Brand Architecture
One house, three ways to stay
Three levels. The master brand signs everything. Categories and houses never become a line under the logo: their name sits apart, at the foot of the piece, in Newsreader. Each house keeps its own name and is endorsed by the symbol. The logo stays black at every level; only the ground changes.
1 · Master
2 · Categories
Hotel
Quinta
Village House
Grounds taken from what is already in use: The Pinta plaque is Tangerina, the quinta plaques are Salvia. Douro for the Village Houses is a proposal.
+ Events & Retreats
Events & Retreats
Not a fourth way to stay but a service across the houses (Olival, Gato & Castanha, The Pinta). Same lockup, Oliveira ground, Tangerina for the one action. On the page today: “Pintahouse” throughout, Montserrat labels, and a headline (“unforgettable events”) that explains before it makes you feel. Next: rewrite with See / Feel / Understand.