Primary · Vertical
The default signature. Symbol centred above the name.
Drawn by Hand
The emblem is drawn by hand.
That is the point.
That is what makes the sign original, human and unique. Even when the lines are vectorised and reproduced easily, the origin stays artistic: it comes from the hand, from the brush, from gesture. It connects to Miguel’s painting, his interiors, his instinct for composition, colour and atmosphere, and it keeps the mark alive instead of corporate.
Horizontal
For headers, signatures, and wide formats. Symbol before the name.
Construction
Everything is measured in x, the cap height of PINTA HOUSE.
| Symbol height | 1.35x |
| Symbol to name · vertical | 0.84x |
| Symbol to name · horizontal | 0.84x |
| Name to place (Newsreader) | 0.75x |
| Place name size | 0.575x |
Wordmark: Montserrat drawn at weight 650, in outlines. The bars of the A and the H mirror each other. HOUSE starts at exactly 50% of the width.
Wordmark
When the symbol is already present nearby.
Symbol
Emblem, favicon, avatar, seal.
Emblem
One mark, read in many ways.
Drawn by hand
Meaning subjective
Alone · seal · favicon
One eye. It can evoke the eye, the third eye, a paint mark, an animal spot, a drop of colour. The sign stays subjective on purpose: it does not explain everything at once, and it leaves space for imagination.
House Names
Quinta do Gato
The logo has two parts only: the symbol and PINTA HOUSE. Nothing is ever set as a third line under it. The house name lives apart, at the foot of the piece, in Newsreader: the footer of a plate, a card, a page.
Colour Versions
The logo is black (Lua). On dark grounds it reverses to Branco. Never in Tangerina, Lápis, or any other colour.
Alone
The emblem can live without the name.
It does not need to sit next to the logo all the time. Once the story is known, the eye can stand on its own as the seal, the favicon, the avatar, or the mark on an object. Keeping them apart gives the identity room to breathe.
Taho · The Tiger with the Third Eye Internal
For PINTAHOUSE, the tiger is the perfect medium. He speaks of travel, houses, art, colour, imagination, nature, hospitality and Miguel’s personal mythology. With his third eye, he also speaks of vision.
The tiger can stand among other animals in the PINTAHOUSE universe. He can have friends. Birds, horses, foxes, monkeys, jaguars, imaginary creatures. But he remains the central feline, the emblematic one. Like the jaguar on a car, or the animal presence found on doors, gates and house symbols, the tiger becomes a sign of movement, elegance, instinct and protection.
He is not only an animal.
He is a guardian.
He is a reveal.
He is Pinta.